Facebook and Instagram keep a list of topics they think interest you in your Meta Accounts Center. These topics, like brands and sports, are used to serve you ads Meta thinks you'll find relevant.

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

Google is now rolling out Privacy Sandbox — its tech to replace third-party cookies — to all Chrome users. The company is touting this as a more privacy-forward ...

Google is launching a new ad transparency center that will let users search for verified advertisers and their campaigns across all of the company’s platforms, including Search, Display and YouTube.

After much hand-wringing and outright objections from the broader industry, Google is forging ahead with its Ad Topics API approach to web tracking and ads, bringing Chrome closer to advertisers. The ...

The new advertisement system adopted by Google requires consumers to manually turn off Chrome ad topics in case they want to be assured of maximum privacy. Chrome ...