A recent article from Medium reveals how the fate of the Uno card game in the UK saved the Transformers brand for Europe in the early 1990s.

Transformers: Rise of the Beasts is coming to theaters this June, and in preparation of the film's upcoming release, Hasbro has unveiled a new line of Transformers toys to go along with the movie.

Transformers: War For Cybertron is an upcoming video game based on a toy line. There’s now going to be a toy line based on the game which is based on a toy line. Ah, cross-promotion. First hinted at ...

the newest Optimus Prime toy lets the character transform into the symbol of the very faction that he heroically leads in the ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

For the last few years, the Transformers Legacy toy line followed a “trilogy” story arc, mirrored by the Netflix CG show. Beginning with the War for Cybertron and culminating in a Generation 1/Beast ...

McFarlane Toys has focused on DC Comics with their Page Punchers action figure lineup thus far, but the licensing deal that they signed with Hasbro last year is starting to bear fruit. The deal ...

Transformers: The Last Knight is a science fiction action film from director Micheal Bay based on Hasbro’s Transformers toy line. The 2017 movie was the fifth iteration in the Transformers: saga and ...