General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

In the name of all that is crackling and oat bran, are these real-life breakfast cereal mascots by Guillermo Fajardo extremely unsettling. For his “Breakfast Time” series, Fajardo has rendered the ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

Yes, kids, Cap'n Crunch is looking at you. And so are the Trix rabbit, Toucan Sam and Tony the Tiger. The mascots on boxes of cereal advertised to children tend to stare downward to catch the gaze of ...

If you or your kids are big fans of breakfast cereal Trix, you'll soon see a new face on the front of the box. General Mills says a Houston-based bunny named Cinnabun will appear on the new release of ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...