Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

Ulta extended the 21 Days of Beauty sale and offering one more day of 50% off top makeup and skincare brands like Tarte, ...

Ulta's 21 Days of Beauty sale offers 50% off makeup, skincare, and hair care. The sale runs from Friday, March 6 to Thursday, March 26, with new deals featured daily. Shoppers can find discounts on ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree Hut, ...

This week's new product drop at Sephora and Ulta includes makeup and skincare from Fenty Beauty, Voesh, Gisou, Mane, essence, ...

When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

'For an affordable concealer, this out performed some of my expensive concealers,' said one fan.

I've been writing about beauty for two decades, and one of the best perks is getting an early look at the hottest gifts of the year. So when Ulta’s Big Holiday Beauty Sale comes around, I already know ...

The CEO said customers are willing to give up spending on other products so they can keep buying makeup and skincare products.