Western Mass News is getting answers on whether kids in our area are just playing dress-up, or if beauty brands are ...

Add Yahoo as a preferred source to see more of our stories on Google. Experts are weighing in on the growing trend of young girls using makeup and the companies choosing to market their products to ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.