(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024.

For many people, the bell is tolling on brat summer. The messy and wild child energy that epitomized the middle chunk of 2024 is being replaced with a fresh trend that can be encapsulated in one word: ...

“Hi, I went viral for being very demure, very mindful, and it was the highlight of my life, and everyone loved it. It was also the worst time of my life ever,” Jools explained. “Unfortunately, mega ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) — In a very mindful, very ...

The word started its popularity on the social media app, TikTok where creator Jools Lebron (@joolieannie) created a video called, "How to be demure and modest and respectful at the workplace." In the ...

Fiennes' monologue on CNN‘s 'New Year’s Eve Live' had co-host Anderson Cooper nearly falling over from laughing. By Lexi Carson Associate Editor “Well look, this is how I do my makeup for work. Very ...

"Very demure, very mindful" has become the latest vocabulary defining the internet's summer. And TikTok creator Jools Lebron is working to trademark uses of her now-viral words.Lebron filed to ...