Jaymie is the CEO of Jaymie Scotto & Associates (JSA), the premier PR, marketing and event planning firm for the telecom/tech industry. Well, 2020 hasn't been going the way you planned, has it? That ...

When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual ...

Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

In my art of virtual events series, I've implored vendors to take creative chances on virtual events - and documented the bright spots. But: you don't have to jump into the deep end to deliver ...

The sudden tilt toward online events during the first half of 2020 triggered an onslaught of digital and virtual event solutions of wildly varying degrees of usefulness. What actually works? What ...