Decentraland launches on the Epic Games Store and Google Play, betting that distribution through mainstream storefronts can ...

Disney has teamed up with Shopsense to link streaming ads to branded digital storefronts that allow viewers to shop the fashion, products and themes seen on, or inspired by, the content they are ...

Virtual storefronts have become the gateway to global markets. Online retail has transformed shopping by making transactions more convenient and accessible. However, as businesses strive to navigate ...

Choosing a Marvel, Star Wars or FX program when surfing Hulu or Disney+? Pretty easy. Adding shopping into the mix? Not always so. Disney hopes to meld streaming and selecting by adding new virtual ...

WhatsApp today added the ability to shop without leaving the app — just in time for Black Friday. Its new Catalogs feature provides virtual storefronts for small businesses. It lets them showcase ...

The Walt Disney Company is taking a significant step toward integrating its streaming films and TV shows with commercial opportunities by launching virtual “storefronts” on Disney Plus, ESPN Plus and ...

This article on virtual stores is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...