STAMFORD, Conn.--(BUSINESS WIRE)--World Wrestling Entertainment® and Kmart announced today they have again collaborated to create “Royal Riches,” an exclusive, multiplatform marketing promotion ...

Variety.com is reporting that national retailer Kmart will be the official sponsor for WWE live events. This sponsorship includes RAW, SmackDown! and pay-per-views including WrestleMania. This is a ...

This week's edition of WWE RAW scored a final cable rating of 3.8, according to Nielsen Media Research. WWE issued a press release this afternoon announcing a partnership with retail giant K-Mart to ...

Kmart has inked a multifaceted sponsorship deal with the WWE that involves integrating its brand into the weekly shows on USA and Syfy, while its logo will be placed on tickets at live events. Kmart ...

World Wrestling Entertainment has pinned down its largest advertising deal with a single marketer to date, signing Kmart as the exclusive presenting sponsor of all of its live events, including ...

– As noted earlier, Shawn Michaels recently spoke with ESPN Radio to promote WrestleMania 28. During the interview, HBK was asked if he would be able to be objective officiating the "Hell In A Cell" ...

Stamford live-action promoter World Wrestling Entertainment and Kmart have signed a deal in which the discount retailer will be a key sponsor of WWE's live and pay-per-view events in the U.S. in 2011.

Kmart says that it will be the exclusive presenting sponsor of all WWE's U.S. live events in 2011, and that the agreement includes promotional rights to WrestleMania, exposure at all WWE pay-per-view ...

Product placements on TV are not always successful. Such was the case on Monday when WWE superstar Cesaro sarcastically used the line, “Where did you get those sneakers? Kmart?” when referring to John ...