At SES San Jose this week, the Web Analytics Association (WAA) released 26 standard definitions for Web site traffic measurement and analysis, aimed at eliminating the confusion around the most basic ...

WAKEFIELD, MA--(Marketwire -08/08/12)- The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced they will host a symposium at the Mission Bay Conference ...

Monday I wrote that Web Analytics Needs Standards Bad, which I then followed up with Bryan Eisenberg live at WebmasterRadio.FM. He told me the Web Analytics Association was working on something and ...

WAKEFIELD, MA--(Marketwire - Oct 18, 2012) - The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle ...

Companies using Web analytics are placing too much faith in technology and people, and not putting enough effort into education and training, according to former JupiterResearch analyst Eric T.

Are you a print subscriber? Activate your account. By Ad Age Staff - 4 min 47 sec ago 12 min 14 sec ago By Garett Sloane - 20 min 29 sec ago By Latane Conant - 23 min 47 sec ago 23 min 47 sec ago By ...

There comes a time in the evolution of most new industries when the early entrants decide to pull back on their fierce competition--if only slightly--in favor of cooperation and unity. Numerous ...

Are you a print subscriber? Activate your account. 59 min 53 sec ago By Tim Nudd - 1 hour 25 min ago By Adrianne Pasquarelli - 5 hours 40 min ago By Reid Litman - 5 hours 40 min ago By Judann Pollack ...

Web analytics has come a long way from its humble origins in hit counting. Today, the process can capture a vast range of data -- and the sheer breadth of all this information creates problems for ...

Web analytics usage has reached mainstream status, with 82 percent adoption among companies surveyed recently by Aberdeen Group. However, a vast range of maturity exists regarding analytics process, ...

Page views, distinct hosts, conversion rates, and visitor segmentation. It’s enough to make any small to mid-size business owner’s eyes glaze over. However, those are but a few of the myriad of terms ...