"Being music," in the all-encompassing sense, seems to be the aspiration of the genre 100 gecs has come to represent: hyperpop. Since the 2010s, that name has been a controversial catch-all for a ...

She aims for her new music to be more “brain off” than her previous albums, which she cites as “way too intentional.” As such ...

Artists don’t necessarily set out to create new genres, but in the case of hyperpop it’s not hard to trace the genre back to a handful of like-minded individuals associated with DIY music label PC ...