Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Even though we keep hearing whispers that “the loyalty program is dead,” there were plenty of rewards revamps, launches, pilots, and updates for both national and regional restaurant chains in 2025.

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...