CMOs touch many parts of a business. The chief marketing officer (CMO) role is a study in contrasts. On the one hand, the CMO is responsible for driving company revenue, for building brands and ...

Bench International, the longest-serving woman-founded executive search, recruiting, and leadership advisory firm in life ...

Every day, I see brilliant, strategic, deeply experienced marketers posting about being unemployed. These aren't junior team members or coordinators. They're heads of marketing, vice presidents and ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

The robots didn't come for our jobs. At least, not in the way people feared. Instead of replacing marketers, AI has quietly reshaped what marketing work looks like by redefining roles, shifting team ...

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...