In the past ten to 15 years, the quality of writing in games has been transformed. Not surprisingly, the primary agents of this transformation are professional writers. Some of these writers come from ...

Behind every great campaign is a great brief; one that captures the spirit and sense of what the marketer wishes to achieve and communicates it across the implementation team. It may start life on the ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...