New Xbox CEO Asha Sharma is reportedly looking at ways to reduce the cost of Xbox Game Pass, including new lower-priced or ad ...

Xbox leadership explains the choice to retire the divisive marketing push while resetting how the brand shows up for the ...

Ad-supported Xbox Cloud Gaming could be coming soon. As The Verge’s Tom Warren posted on X just before the weekend, some Xbox users started seeing notifications on the Xbox app that said: “1-hour of ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand ...

Xbox Game Pass will have a new, higher price for the game subscription service starting Nov. 4. With the news that Microsoft's popular franchise Halo will make the jump to the PlayStation platform for ...

Microsoft (NASDAQ:MSFT) is planning to announce an ad-supported version of Xbox Cloud Gaming, The Verge reported, citing people familiar with the matter. The U.S. tech giant has started testing ...

GameSpot may get a commission from retail offers. Microsoft has released another ad for The Outer Worlds 2 featuring comedian and actor Ben Schwartz dropping in on a focus test group meeting for the ...

The lettering 'Cloud Gaming' is seen at the Xbox booth during the media day at the Gamescom video games trade fair - INA FASSBENDER/AFP via Getty Images Xbox appears to be laying the groundwork for ...

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer, and one big move she is reportedly considering ...

It's interesting how spoiled everyone is... and they forgot that wide-use media has an insane cost, and the only way to PAY for that cost, and still make a profit... is advertising. The truth is that ...