The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS. A local tourism bureau saw nearly $23 million in hotel revenue and a nearly 13x ...

NEW YORK—Comcast Advertising and Adara have announced that they are working together to offer better measurement of the impact of travel and tourism ads on TV and streaming. The new solution connects ...

For example, a local tourism bureau serving the Space Coast area of Florida wanted to move from standard campaign measurement to performance-based reporting with Comcast Advertising and Adara’s ...

Today Comcast Advertising, the advertising division of Comcast, and Adara, a RateGain company, announced a first of its kind partnership bringing deterministic-based measurement for TV and streaming ...

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come Advertisers see measurement and attribution as the ...