The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight. But now it’s replacing Insight with YouTube Analytics, which will be released to ...

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More YouTube has launched a new analytics tool that lets users see a variety ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...