Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...