Spotsaas tracked 150,000+ buyer journeys to reveal how HR and payroll software decisions are made before vendors are ...

CHICAGO--(BUSINESS WIRE)--G2 today published its 2024 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers across the globe to understand their plans, behaviors, and ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Economists are divided on whether or not a recession is imminent, but according to a recent Morning Consult survey, almost half of consumers believe the U.S. is already in a recession, and another ...

For decades, commercial real estate investment sales brokerage has relied heavily on memory, relationships and anecdotal experience. Brokers would say things like, “He’s a good buyer,” or “They always ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

TreviPay, a fully managed B2B payments platform, today announced the availability of the Growth Center, a set of capabilities within the TreviPay Client Portal to help identify buyer growth ...

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.