Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the media mix, especially when budgets are shrinking.

In today's digital age, precisely targeting your audience is crucial. If your business relies on mailing campaigns, ensuring your addresses are accurate is a necessity. The right international address ...

Address verification is often viewed simply as a practice that improves the accuracy of direct mail. However, it offers much more than that to the financial services industry that’s facing a number of ...

Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...