There are also a number of complaints in the Google Analytics Help Forums. So if you are seeing concerning numbers in your GA4 real time reports, you are not alone ...

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now. Google Analytics real time reporting may be off this morning, at least ...

Modern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.

This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.

Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple of months ...