Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

Understanding the return on marketing investments is crucial to delivering effective marketing programs that achieve your company’s needs and goals. According to a 2019 survey from Content Marketing ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...