Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

On the content management side, Instagram has added an IG Media Deleting API, allowing developers to delete posts, stories, ...

At a time when visual content is critical for any brand to execute on a successful marketing strategy, Instagram presents a unique opportunity to position your brand creatively and showcase its ...

Two months after announcing that it was beginning to test ads in search results, Instagram said today that it now allows for ads in search results via the Instagram Marketing API. These ads will show ...

While Instagram is immensely popular, much of what the platform’s users post focuses on vacations, fitness, celebrities, entertainment, food, pets and other lifestyle content. This ethos makes it ...

Instagram is testing a tool that facilitates brand-influencer partnerships through detailed insights on influencers and campaign audiences. The tool gives Instagram a more active role in influencer ...

Instagram marketing is typically for "exciting" image-driven businesses, right? Well, here are 17 tech companies bucking that trend. Instagram is now home to over 800 million monthly active users, ...