Tension: Businesses say they want loyal customers while building loyalty programs that treat them as transactions — and ...

For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

What changes might be happening at the Star Alliance carrier?

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

Loyalty programs have seen extensive use in physical casinos before, with the simple printed ticket printers attached on slot ...

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.