A new study introduces choice engineering—a powerful new way to guide decisions using math instead of guesswork. By applying carefully designed mathematical models, researchers found they could ...

From high school classrooms to the most heated corners of the Internet, few mathematical concepts generate as much debate and ...

What should we do when our intuition clashes with our analysis in an important decision? Stick with analysis? Go with intuition? How to decide? Consider John, who is a promising 35-year-old manager at ...

Geordie Williamson is a Professor at the University of Sydney, and a consultant in Pure Mathematics for DeepMind, a subsidiary of Alphabet. Research in mathematics is a deeply imaginative and ...

David Bessis was drawn to mathematics for the same reason that many people are driven away: He didn’t understand how it worked. Unlike other creative processes, like making music, which can be heard, ...

What should we do when our intuition clashes with our analysis in an important decision? Stick with analysis? Go with intuition? How to decide? Consider John, who is a promising 35-year old manager at ...

Objective probability estimates the odds of an event occurring through data analysis. It uses concrete measures instead of guesses to provide a reliable forecast.