Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

Multichannel attribution has become an integral aspect of marketing strategies in today’s digital world. As organizations strive to optimize their marketing efforts, understanding the role of ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its ...

REDMOND, Wash.--(BUSINESS WIRE)--According to recent Gartner research, only 33% of martech is utilized, a bloat glut that disproportionately impacts SMBs’ productivity, budgets and growth. Finding ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could ...

For many BtoB marketing organizations, implementing multi-channel marketing to optimize revenue at the right time in the customer life cycle is an imperative, but an elusive goal. It begs a couple of ...

In 2025, businesses are facing an increasingly competitive digital landscape. Customers no longer interact with brands through just one touchpoint; instead, they expect seamless communication across ...

Embracing an omnichannel approach is essential in modern-day marketing, for any business. But what exactly does it entail? Omnichannel marketing is a comprehensive approach that integrates all ...