A writer tests out Selena Gomez's new Rare Beauty True to Myself Natural Matte Longwear Foundation on a busy day to see if ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. One reviewer raved, “The foundation is not heavy or ‘cakey’ ...

Not everyone wants a full face of makeup every morning. For those who prefer their skin to do most of the talking, the minimal makeup look offers the best of both worlds: a polished, put-together ...

Natural makeup doesn’t mean your glam has to be void of, well, glam. Something as simple as a pop of shimmer on your eyelids is enough to captivate a whole crowd, as evidenced here by Willow Smith.

Unlike my peers who grew up in the infancy of Instagram, I was a late bloomer when it came to learning how to apply makeup; Urban Decay mascara was my lone staple through high school. By the time I ...