Nike has signed pickleball phenom Anna Leigh Waters in a head-to-toe deal aligned with its approach to sponsorship across racket sports, including the lucrative business of tennis fashion. Waters, 18, ...

Nike has ended its partnership with Kyrie Irving, making the Brooklyn Nets star a sneaker free agent. News of the termination was first reported by NBA insider Shams Charania via Twitter on Monday.

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

The Tigers have moved quickly to turn the page from 2025 and position themselves for the future, and nothing illustrates that shift more clearly than LSU’s latest partnership with Nike. On Thursday, ...

British PGA Tour golfer Tommy Fleetwood's Nike contract expired at the end of 2025 and the star has now hinted he could soon ...

First Nike signed Michigan in July to a record $169 million deal over 15 years. Now comes recent news that Texas agreed with Nike on a $250 million contract for 15 years, raising the bar for the next ...