Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

When you think of the ‘90s, one of the first things that comes to mind is the iconic supermodels of the era and the unforgettable beauty looks they wore. For many of us, Naomi Campbell, in particular, ...

This week's new product drop at Sephora and Ulta includes makeup and skincare from Fenty Beauty, Voesh, Gisou, Mane, essence, ...

Ulta's 21 Days of Beauty sale offers 50% off makeup, skincare, and hair care. The sale runs from Friday, March 6 to Thursday, March 26, with new deals featured daily. Shoppers can find discounts on ...

'For an affordable concealer, this out performed some of my expensive concealers,' said one fan.

Ulta Beauty, the nation’s largest specialty beauty retailer, is bringing its popular "Ulta Beauty World" to Central Florida in April 2026, and tickets are on sale today. The company hosted last year's ...

The CEO said customers are willing to give up spending on other products so they can keep buying makeup and skincare products.