Let's start with what we know: marketing researchers have found that two distinct types of customers respond in starkly different ways to negative publicity. Customers with a low commitment to a brand ...

In these days of budget cuts and profit woes, even the most hardened of advertisers are wondering about whether to invest in advertising. Hesitancy stems not only from leaner profits making ...

Greg DePersio has 13+ years of professional experience in sales and SEO and 3+ years as a writer and editor. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a ...