Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

Transform Your Online Presence with Proven Strategies Savannah, United States - March 15, 2026 / Blue Edge Business ...

Long-term profit growth is a gradual, uneven process. Contractions, downturns, and even full-blown recessions are inevitable, so getting ready for the bad ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Tizeti Network Limited, West African broadband provider, has launched an advertising-supported internet platform across its hotspot network in Nigeria and Ghana, allowing users to watch short video ...

While agentic AI can do a lot, there still needs to be a human in the mix to make sure it's all being done correctly, tech ...