Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Marketing teams are responsible for attracting new customers, engaging current ones, promoting products, and driving sales. Using the same approach for each ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

Mike Finnerty is leaving TransUnion to become Mutinex's US president and lead the company’s expansion stateside.

The leaders driving innovation and adoption of artificial intelligence tools within the marketing and advertising industry.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Long-term profit growth is a gradual, uneven process. Contractions, downturns, and even full-blown recessions are inevitable, so getting ready for the bad ...

Athletes today are getting into sports cards in a big way, but Young was a collector before it became cool again.

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Super Bowl ads, billboards and conference spectacles may grab attention, but finance leaders say peer networks and ROI still drive their software-buying decisions.

IMAGINiT’s hub-and-spoke platform was created to integrate disparate data to support AI in automation and predictive ...