MAGNA-TILES is teaming up with Burst to create a limited-edition toothbrush set inspired by the beloved building toys.

Wizards and Digital Gaming powers another double-digit revenue gain while Consumer Products posts growth behind Marvel, KPop ...

The retailer will make its Hallmark movie debut in Holiday Unplugged while rolling out exclusive products, in-store events, ...

The trade group expects November and December sales to rise 4.2% as consumers keep spending despite inflation and pressure on ...

Mattel celebrates its 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring themed events, activations, and ...

Whatnot is getting a head start on 2027 with its latest consumer trends report, exploring what’s next for toys, games, and ...

Some holiday traditions never get old, but this year’s holiday launch from Hess Toy Truck is bringing something brand-new to ...

Peter Griffith will join the company as Chief Financial Officer on Oct. 20 and take a seat on Mattel’s Board of Directors.

From a battle for Castle Grayskull to K-pop-inspired creativity, this week’s titles bring familiar entertainment franchises ...

The Halloween & Costume Association has officially announced the eight finalists for Fang Favorite at the 2026 Spooky Awards.

The Toy Book visits the legendary London toy store for an inside look at the trends, characters, and play patterns shaping ...

The iconic search-and-find franchise marks its anniversary with a worldwide campaign, live experiences, and commemorative ...