The two Republican candidates for Sullivan County mayor have spent more than $118,000 combined on their campaigns, according ...

Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...

Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an ...

Speakeasy is becoming the operating system for the live experience economy, and the numbers suggest the industry was overdue ...

EKU College of Business earned recognition as the inaugural champion of the Direct Effect Fall Marketing Blitz competition.

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

Michael Marino has been appointed to the newly created role of chief marketing and growth officer at Margaritaville at Sea.

The Direct File program was built by the IRS to allow people with relatively simple returns to file them online without using third-party software.

The U.S. Federal Trade Commission is negotiating a potential settlement with several major advertising companies to resolve a ...

The most powerful brand moments emerge from genuine human connection, which means they cannot be engineered at scale.

This article outlines key considerations for U.S.-based companies that offer lead-generation services — i.e., selling lists ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Private Credit Manager / ...