Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Memes, which are usually humorous and relatable images paired ...

This past month, the internet was full of creative conjectures about where Kate Middleton had disappeared to and why nobody seemed to know. Before there was an explanation, many people were drawn into ...

Your brain is biologically wired for memes. Memes don’t just spread for fun; they tap into parts of the brain evolved to help us learn from others, develop skills, and adapt to our social environment.