David’s Bridal unveiled sweeping changes to its C-suite this week, naming Heather Braddock its chief global transformation and operations officer and Scott Saeger its chief technology officer, the ...

King of Prussia-based David’s Bridal is charting a new course as the longtime bridal retailer works to reinvent itself, writes Erin McArthy for The Philadelphia Inquirer. Under CEO Kelly Cook, the ...

Kelly Cook got married in a $19 dress from a Macy’s clearance rack. She and her husband, Damon, had $100 in their checking account at the time, she said. There was no theme, website, or videographer, ...

David’s Bridal is making one of its most significant category moves to date, stepping into Indian bridal through a new partnership with Kynah, the Los Angeles–based South Asian bridal specialist. The ...

David’s Bridal is launching a wholesale division, starting with capsule collections of more than 50 gowns from select designer brands, according to a Monday press release. Vera Wang Bride, Oleg ...

David’s Bridal, which has been steadily expanding beyond its showroom roots for several years now, is moving into wholesale, offering exclusive designer capsule collections from Vera Wang Bride, Oleg ...

PHILADELPHIA — David’s Bridal, the King of Prussia-based wedding dress retailer, is getting into the documentary business. This week, the company will drop the first episode in its new series ...

In some alternate universe, there’s probably a simpler, more straightforward version of Maggie Gyllenhaal’s Frankenstein spin-off movie The Bride! that’s ...

Philadelphia — David’s Bridal, the King of Prussia-based wedding dress retailer, is getting into the documentary business. This week, the company will drop the first episode in its new series ...

David’s Bridal, the King of Prussia-based wedding dress retailer, is getting into the documentary business. Next week, the company will drop the first episode in its new series Breaking Bridal, which ...