Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

Brands have launched apps and forged partnerships with OpenAI to improve visibility inside of ChatGPT—but there are risks.

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Inside a pedestrian underpass near the newly opened Wishbone Bridge, artists are transforming a tunnel into a vivid public artwork meant to reflect everyday life in Austin. The Unity Tunnel stretches ...

Good morning dealmakers, it’s Obey Martin Manayiti here with the US edition of the Wire from the New York newsroom. Over the years, PE Hub has noted an uptick in landscaping management. To learn more ...

Platforms Epic Games Store to test forums for 'top games,' walking back previous plans, and a technical overhaul is coming: 'We're ripping out the guts' Gaming Industry 'There would be no Alan Wake 2 ...

Many golfers are trying to hit better draws and fades on the course. As temperatures cool down and golfers are migrating indoors, working on these shot shapes in the simulator is one of the best ways ...

Microsoft are introducing a new feature to its analytics platform, Benchmarks, that will allow managers to monitor and track AI use amongst their teams. The tool will also allow external comparison in ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai are the inaugural members. Jia Li leads the development of advanced human-like AI agents and has a background at Google Cloud AI and Stanford.

Forever ensnared in a love-fued between 1800s literature and modern gaming, Eman Fatima tries her best to appease both her hobbies by tapping away at her keyboard and writing about her favorite games ...