MAGNA-TILES is teaming up with Burst to create a limited-edition toothbrush set inspired by the beloved building toys.

The retailer will make its Hallmark movie debut in Holiday Unplugged while rolling out exclusive products, in-store events, ...

Wizards and Digital Gaming powers another double-digit revenue gain while Consumer Products posts growth behind Marvel, KPop ...

The trade group expects November and December sales to rise 4.2% as consumers keep spending despite inflation and pressure on ...

Mattel celebrates its 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring themed events, activations, and ...

Whatnot is getting a head start on 2027 with its latest consumer trends report, exploring what’s next for toys, games, and ...

Mattel is celebrating American Girl’s 40th anniversary by combining the brand’s historic characters with two of its other timeless brands: Fisher-Price Little People and Polly Pocket. With adorable ...

Some holiday traditions never get old, but this year’s holiday launch from Hess Toy Truck is bringing something brand-new to ...

Claire’s is introducing a new brand direction aimed at Generation Alpha with the launch of its summer campaign, “A Girl SMR at Claire’s,” marking a strategic shift toward sensory-driven retail and ...

Last September, The LEGO Group revealed that it would acquire LEGOLAND Discovery Centers and LEGO Discovery Centers from Merlin Entertainments. The process is now finished, following a cash ...

Paramount has named Paul Southern as Executive Vice President of Consumer Products. Southern will assume the role immediately and report to Josh Silverman, President of Global Products & Experiences ...

Peter Griffith will join the company as Chief Financial Officer on Oct. 20 and take a seat on Mattel’s Board of Directors.