What's the difference between a website and a funnel? Well regular websites served us well for a long time They allowed lots of people to grow their businesses when the internet wasn't such a crowded place But the reality is, the internet is getting busier People's attention spans are getting shorter Every visitor to your website matters more than ever! And if you’re not maximizing how many of the people who hit your website turn into leads and customers, you’re on a slippery slope to falling be