Dalda: The rise, fall, and revival of The Vanaspati ghee - The Strategy Story
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India Today’s Special Investigation Team exposed a shocking truth behind the ghee used in religious rituals. They met Mehul Khandelwal, a supplier of puja samagri from Hathras, who offered various kinds of ghee under his own brand names like "Goverdhan" and "Madhavan," cleverly packaged to resemble well-known brands like Gowardhan. Khandelwal claimed to sell different qualities of ghee for puja purposes, insisting that he did not deal in fake or duplicate products. However, upon further inquiry,
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Team posed as retail shopkeepers from Delhi, looking to purchase ghee in bulk ahead of the festive season. Through a series of contacts, the team met Vishnu Varshney, a bulk supplier based in Hathras, Uttar Pradesh. Vishnu assured them he could package the ghee in duplicate cartons of popular brands, including Amul. He offered the ghee at ₹240 per kilogram, far below the standard price of over ₹600 per kilogram for branded desi ghee. The investigation revealed that the booming ghee industry in I
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