The click beetle (Elateridae sp.) exploring the fleshy flower of umbrella magnolia (Magnolia tripetala) is enacting a ritual that evolved more than 95 million years ago. Magnolias emerged at about that time, making them among the first flowering plants on Earth. While dinosaurs roamed the planet then, bees did not yet exist, so magnolias evolved to be pollinated by more ancient insects: beetles. Over time, beetle pollination has influenced the form and even the scent of magnolia flowers. And to