Irish Spring debuts first ever Super Bowl spot and cleans up with a fresh rebrand
thedrum.com
Irish Spring debuts first ever Super Bowl spot and cleans up with a fresh rebrand
Colgate-Palmolive portfolio mainstay Irish Spring will make its Super Bowl debut at this year’s big game, today releasing a trailer for its utopia-inspired ad. In parallel with the advertising effort, the brand has announced it is rebranding with new formulas and packaging meant to appeal to young consumers.
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