Today I had to kindly guide my guest away from a platinum look that just isn’t realistic for her beauty budget or lifestyle. Platinum every 6 months isn’t maintainable, and it wouldn’t serve her in the long run. Instead, we chose a low-maintenance, budget-friendly color that still makes her feel gorgeous and fits her life so much better. This is your reminder that honesty builds trust. When you lead with education, care, and what’s actually sustainable, your guests trust you more. And this is ex