Coca- Cola landed a coveted spot during the Super Bowl XLVI half-time. Viewers were encouraged to visit www.CokePolarBowl.com where they could watch the polar bears react and interact with the game in real time. On top of this, marketers at Coca-Cola also staged a polar bears takeover of the brand's Twitter account. #business #marketing #digitalmarketing #branding #advertising #design #digitalmarketingagency #websites #marketingideas #marketingconsultant #marketingstrategy #marketingtools #creat