SRAM Guide Ultimate | Follow The Leader The SRAM Guide brake family introduced a new standard for mountain bike brakes through rigorous design and testing, and has been proven at the highest levels of competition. Find out about the new SRAM Guide Ultimate here: bit.ly/GuideUlt | SRAM MTB

New SRAM Red AXS Groupset 😎 With the launch of SRAM’s new groupset Si gives us a quick rundown of the headline changes and improvements that have been made 🔥🎉 Paid promotion with 🤝 @SRAM #AD . 🔍 New SRAM Red AXS Groupset - Detailed & Demoed! . . #GCN #cycling #cyclingtraining #cyclingfitness #howto #cyclinglife #sram #groupset #SRAM #NewSRAM #SRAMRedAXS #SRAMOnGCN #hottech #biketech | Global Cycling Network

New colors and kits! Including SRAM’s just released 70 & 90 Mechanical Transmission drivetrain options 👍 Head on over to santacruzbicycles.com to see what’s new, and for more detailed info on the @srammtb 90 & 70 goods, just go to the bicycle section of the internet. It’s everywhere… | Santa Cruz Bicycles

Better. Stronger. Faster. The all-new Code brake is here. Braking has many different meanings, but for Code it means being fast enough to win a downhill World Championship, or tackle the biggest alpine descents. Code is the means to slow down for all those riders that like to ride harder, faster and with more intensity. It uses proven SRAM Guide design and technologies with a larger PiggyBack™ reservoir and 4 bigger diameter pistons in the caliper to provide consistent and reliable power for all