Forgetting names is often mislabeled as inattention or poor memory. In reality, it reflects how the hippocampus and prefrontal cortex prioritise information. Research shows that: • Emotionally salient information is encoded more deeply • Neutral labels (like names) receive weaker consolidation • Social cognition often overrides verbal memory in real-time interactions Your brain is constantly asking: “What matters right now?” And meaning almost always wins over labels. This is why many people rem
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